Creative strategist and team lead at a hair care brand selling across Europe and the US. Shortly after joining Kilo Group, I started working with the Moérie team.
As team lead, I oversaw creative strategy and a creative team of strategists, designers and video editors, which we built from the ground up. During my time there, the business scaled enormously. I also brought my earlier haircare experience into our content strategies and the way we crafted ads.
It was a true startup: all the hustle, and a fight for every milestone like there was no tomorrow. I gave it everything, because I cared about the brand and where it was going. The fake money photo sums it up.
