Lithuanian government killed alcohol ads in 2018, so with only half year left, Milk agency offered me to create social media communication for Disel beer. Since the brand was absent from social media and made the decision to step in half year before the ban, we had to act quickly and to grab attention of beer drinking audience. Thanks to courageous client, I was able to plan, write, photograph and film content that proved to deliver low cost engagement and true involvement by the target audience.
We provided tone of voice, that let us speak freely about anything. Warm beer, excessive regulations and literally the other stuff.
IT. WAS. FUN!
