What is a perfect ad? The answer is: the one that performs.
I worked with Harmony Life for more than 4 years, creating ads from scratch, shooting content, editing and delivering adaptations to various markets and making sure they perform. The company operates in tens of different European countries and USA, producing a number of quality cosmetic brands.
By trial and error we found the ways to make effective ads, sometimes leaving aesthetics behind and showing relatable content to our potential customers. It is fascinating to understand that every single picture, video cut or piece of graphics can make your ad either great or rubbish. And you won’t know, unless you try!
